I get asked all the time how I got started in Business - and how I manage to keep growing a business. There are so many things - having a powerful vision and superb people are key.
There is something else... The public/customers/ the local community have to know what you do. There is no magic to this - a simple way is to get yourself in the papers on the radio and on TV.
Another way is to be active in your local community - meet loads of people and promote what you do.
The other day - the age old question of why A4e has not done a UK wide TV promotion came up at a ge..